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A little gloomy to say the least.
 

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talk about a biased piece of writing! That should be dismissed for what it is an unbalanced veiw imo

I know one thing if they keep innovating and building trucks this nice They will be fine
 

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Your reading reflects your perceptions. I perceive Ram/Chrysler/Jeep as positive. I thought the article was a big positive for those brands. Now add the Ferrari and Maserati brands and it looks great.

What keeps them from unlimited growth is competition for third-world Fiat distribution and U.S./European Fiat sales.
 

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Niedermeyer is an experienced auto industry financial journalist with an aggressive style. I think he does a pretty good job of critiquing Marchionne's 11-hour "Powerpoint death march" in 8 paragraphs. We might not agree with his style or analysis--the truth may not be this dire or it may be worse--but it pays to look at all cogent views. Given that, I am very distrustful of anything coming from a giant financial and media company such as Bloomberg.

I have wondered about Fiat's intentions and abilities. Niedermeyer's comments about Fiat's debt, lackluster and confused portfolio (other than Jeep and Ram), and poor position in the global marketplace are troubling. The auto industry and the economy in general are fragile, and the constant political crises do not help. I can well imagine that Fiat could fail and take down Chrysler with them.

BTW, I would have posted this in the Off-Topic Lounge as it has nothing direct to do with the EcoDiesel or Ram.
 

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I thought it was a fairly written article. This is my first Chrysler product so I'm not emotionally invested in this brand... I saw a really good and innovative product (diesel in half ton, air suspension, 8 speed trans, rambox, and aerodynamic improvements) that were great in totality. The nice interior and need for space pushed me over the edge. For those of you that don't work in a global manufacturer environment might be surprised at the adversity that these companies face. After reading this, I thought, many global and regional companies can relate. Competition is fierce. I actually don't see a lot of opinion in this, Chrysler does have these challenges and if I invested money right now, it wouldn't be in Chrysler or even the auto industry. Airlines are even worse. That is a global reality. The good news is that the individual brands like ram jeep Ferrari and Maserati have great brand equity. If Chrysler went under, Thales specific brands would do well in most hands. The other dodge cars.....probably not the same luck with some exceptions.
 

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Your reading reflects your perceptions. I perceive Ram/Chrysler/Jeep as positive. I thought the article was a big positive for those brands. Now add the Ferrari and Maserati brands and it looks great.

What keeps them from unlimited growth is competition for third-world Fiat distribution and U.S./European Fiat sales. Ever look at a Fiat?

'Nuff said.

Bloomberg. Is that related to that liberal POS mayor New York had? If so, that's like asking a Socialist what they think of Capitalism.
Just because someone is a liberal don't make them a bad person. This forum shouldn't become a place for political opinions to be spewed about if said forum deals with trucks. That's all I'm going to say on the matter.
 
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