About 15% here, sure I maybe left some on the table but looking at the big picture (scroll down for summary LOL):
-I got 100% the truck I wanted at the time but without special ordering. I finally sat my butt down at my desk one night and scrolled through Ram's inventory, selected what options I could select, sorted by distance:nearest, and clicked on each truck and viewed the window sticker (more reliable than dealer descriptions which change on a whim). I went through over 100 trucks probably. This was the 2nd closest but the dealer was willing to work with me.
My only regret is not shopping for a Big Horn or something. Once I looked at a Tradesman, the rest seemed like "fluff" I didn't need. But it seems the Big Horn gets discounts and rebates more heavily than the base model, so it would have cost about the same in the end. There was just some things in the Big Horn I intentionally did NOT want.
-My local dealership had zero interest in stuff, and I never trusted them - their sales tactics include the outdated-but-works-on-stupid-people method of the "Added Dealer Markup" sticker to make customers feel like they got a good deal while they apply the Vaseline.
-Dealer asking price was already a few thousand off MSRP, minimal negotiations over phone and email they dropped it further then applied some of these "magic coupons" (dealer cash incentives) totaling $1500.
-At the Ram booth at a local rodeo, I filled out the truck sweepstakes entry. A few weeks later I got an email incentive $500 off a new truck. For people not shopping for a truck, $500 off a $40k-$50k truck is silly and not going to magically get me in a dealership. For someone actively shopping, like me, it was another $500 in "free money" just for entering a drawing. I forgot about this coupon during the original negotiations, so it wasn't made up elsewhere. They had to apply it at the end, on top of all the rest of the discounts.
-They charged $80 for paperwork which seems to be the standard lowest rate.
-They quoted $550 to deliver the truck to my front door in Fresno, CA from Cottage Grove, OR...over 600 miles driving. When the paperwork was done the delivery was only $500 and they did not hide the other $50 somewhere else. Funny, truck showed up on a flatbed trailer being towed by a 2010-ish 2500. Driver not a dealer employee, but does jobs for them. The 2500 was a used truck on the dealer's lot. He wasn't picking up another truck on the return trip. My truck was a deadhead job. The dealership provided a driver with a truck, did a one-way delivery, and drive it back empty, racking up over 1200 miles on a used truck they were actively selling. They definitely didn't make any money off the delivery fee.
-No add-ons, no pressure.
-I got 0% over 5 years that was offered at the time. I'm not paying any interest so there is absolutely zero incentive to pay it off early.
-Unfortunately, I still had to bend over and pay California sales tax and registration, no matter where the truck was purchased. The dealership, through no fault of their own, miscalculated the reg fee (not realizing CA charges all pickups a commercial weight fee) so I had to pay a little more at time of DMV paperwork, and also had to smog it. Cost of doing business here.
TL;DR: look at the big picture.
Price of truck. Including, is it what you want?
Is there anything missing that you're going to have to pay more for to have installed after delivery, or constantly wish you got?
Does it include anything extra you don't feel like paying for?
Paperwork fees, add-ons, extended warranties, tax, registration, delivery fees, loan interest. It all adds up.
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